Circular Newport Branding
Brief: To create a brand for circular Newport, a new initiative focused on making Newport more sustainable. Circular Newport requires a developed brand identity as well as a logo and brand assets that the team can use on Canva. We want the branding to be fun and colourful but also focus on sustainability.
Reason: Circular Newport began with a group of individuals, organisations, and charities wanting to make Newport a greener place. We existed without branding for a while just using Canva to create our designs but feel this is limiting us now. We want a brand to be proud of and can grow with.
Solution: We presented Circular Newport with three branding concepts based on their brief, and they chose the one below. The logo, designed by a colleague, reflects the main areas of their operations. Whilst I created 60+ assets, including illustrations, paper textures and decorative items. I used a vibrant colour scheme for cohesion and focused on detailed illustrations of people while simplifying the objects with textured one-colour designs. The textures, like paper, cloth, and wood, highlight the brand’s sustainable, eco-friendly focus. All assets were uploaded to Canva using their brand kit, and we provided a brand guideline for future design reference.
(Work done through Webber Design)
