National Trust:
Get Kids Outside Again
Get Kids Outside Again
Brief: To increase footfall to National Trust parks through a child-orientated campaign focused on getting children back outside and connected to nature.
Reason: Since Covid-19 and the rise of technology children are going outside less and less, impacting their development. It is important to show both children and parents the endless possibilities nature gives.
Solution: My response to this brief was to create a children's book centred around a mouse, Bramble, going on an adventure in a National Trust park. The book is based on the '50 things to do before your 11 and 3/4' list that the National Trust has, I did this as not only does it show all the fun activities but also gives a place for information for parents to reference. Based on the book, I then created events, toys and trails to increase children's desire to go to the parks.
